The first time I was invited to the Montreal Tiffany & Co flagship store for a press preview, I fell in love with the place. I believe the store had just recently opened, and I remember how thrilled I was to discover it. To tell you the truth, I felt a bit hypnotized by the light blue walls, as if I had just entered a mirrored jewelry box.
I had visited many Tiffany & Co stores before including the one in Chicago, Miami, Carmel, San Francisco, Geneva as well as the famous one on Fifth Avenue in New York City where they filmed Breakfast at Tiffany's. What I discovered through my exploration is while every store has the brand's signature trinkets housed in a decor reminiscent of the Art Deco era, each one of them has its original design, its own cachet. It's the same idea with the Montreal store. From the stainless steel doors and display cases, the stunning mother of pearl fixtures, the archival print artwork lining the walls, and the abundance of magnolias, every single aspect of the store is evocative of the fundamental codes of Tiffany's flagship in New York City. That being said, the store design has a distinctive Montreal character.
Although I have visited the store quite a few times since its opening, its elegance never ceases to amaze me. In fact, one of the things I prefer is its unique velvet blue wall with massive fabric magnolias. It's perhaps my favourite piece of wall in the city. It's also the perfect backdrop when you want to admire some delightful and glistening Tiffany & Co. creations while pretending to be Audrey Hepburn...well just for a moment. I'm sure Holly Golighty would have cherished this spot, just as much as the iconic windows on Fifth Avenue.
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