It's BOWVEMBER, Get PROCURE's chic Bow Tie!

Nov 9, 2015
Pénelope & Winston McQuade with the 19 celebrities that have joined forces with PROCURE to help fight prostate cancer
I once told you about my involvement with the  #Jelefais awareness campaign launched by the Quebec Breast Cancer Foundation, but now that it's November, it's time to talk about prostate cancer, a terrible disease that affects 1 in 7 men.

For the second year, you are all invited to support the cause by purchasing PROCURE's chic BOWVEMBER bow tie designed by Pénélope & Winston McQuade in collaboration with designer Luko Marion. The black and white tartan bow tie is on sale now for $35 at Bowvember.ca as well as select stores across Quebec including Greiche & Scaff, Harry Rosen, L'Autre Couture, Bestseller and Jack & Jones. To mark Prostate Cancer Awareness Day in Quebec as well as International Men's Day on November 19th, PROCURE is encouraging everyone to wear the bow tie and share their photos on social media using the hashtag #bowvember.
Montreal's Mayor, Denis Coderre

Want to get more involved for the cause? Get your tickets for the third edition of A Bow Tie Affair, a dazzling event organized by Experience Old Montreal and  PROCURE on November 12th. Hosted by Hôtel Nelligan, the soirée offers plentiful cocktails, divine food stations and a silent auction packed with lots of goodies. As you can tell by the pictures below, I had such a blast last year!

For more details:
With the cheerful men from Day Job Night Life
Can't wait to see you there!
Catherine xo
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Catherine xo