As much as I often fall for alluring eye palettes, I don't tend to wear a lot of eye shadows in my everyday life. I'm pretty much an eyeliner kind of gal. But sometimes, a covetable palette comes along and it's love at first sight. When my eyes caught a glimpse of the Jamie Chung palette from MAKE UP FOR EVER, I felt immediately intrigued. Part of the "Be Bold. Be Unexpected. Be You." campaign, which celebrates the freedom of self-expression, the palette is named after Jamie Chung, the bubbly actress and fashion blogger who created the fascinating pairing. The colourful cover says it all: This is about embracing who you are, honouring how you feel and expressing yourself through makeup. As I have always been fascinated with the transformative power of makeup and its unique ability to empower women, I was thrilled to see the promo video featuring Jamie Chung with transgender model Andreja Pejić.
It's the combination of earthy hues that's so brilliant in the Jamie Chung palette. With a pinky beige, a discrete sand, a mysterious golden khaki (named Golden Snake!) and striking steel, you can go from an understated look to a more dramatic one depending on your mood. If you have never tried the Artist eyeshadows from MAKE UP FOR EVER, you'll be in for a divine surprise. They have this beautiful velvety texture and they are a dream to apply since they blend so easily. Plus, they really last all day. Run to your local Sephora ladies, this palette is limited edition!