|The new CT60 watch collection by Tiffany & Co|
Did you know that the Atlas clock mounted on the facade of Tiffany & Co. in 1853 was the first publicly displayed clock in New York City? That's quite interesting considering that Tiffany isn't always the first brand that pops into mind when you think of buying a new watch, unless you are in the market for a diamond-adorned cocktail watch (lucky you!).
Our perception of the brand is certainly about to change with the unveiling of the Tiffany CT60, a Swiss-made timepiece collection for men and women. Named after Charles Tiffany, the company's founder who coined the term "New York Minute" and used to weekly regulate over 400 clocks owned by its customers, the new collection encapsulates the energy and ambition of New York City.
The gold watch offered to President Franklin D. Roosevelt by Tiffany & Co. in 1945
With a bold dial inspired by the famous gold watch offered to President Franklin D. Roosevelt in 1945, the collection represents a seamless transition from historic to the modern Tiffany design. For the ladies, the CT60 comes in 34mm size with a stainless steel bracelet or an alligator strap. The prices range from $4,250 in steel to $15,000 for rose gold with diamonds. I have recently had the pleasure of wearing the CT60 3-Hand with round-cut diamonds...well, only for a few minutes when I was invited to discover the collection at their Montreal store. It's a thing of beauty!
At the dawn of the smart watch era, it's refreshing to see how Tiffany & Co. focuses on the retro trend with a watch collection both clean and effortlessly elegant.