|Cape, 'Fresh off the runway 2013 collection', Joe Fresh|
|Camo print dress, 'Fresh off the runway 2013 collection', Joe Fresh|
|Damask skirt, 'Fresh off the runway 2013 collection', Joe Fresh|
|Dot shirt, 'Fresh off the runway 2013 collection', Joe Fresh|
Like many online retailers, the brand offers free shipping on orders over $50. This is great news because smaller sizes tend to vanish at the speed of light in stores. And if like me, you are not a fan of waiting in line in a jam-packed store to try clothes on, you now have the opportunity to purchase them online and return them after, if necessary.
I have tested their online store yesterday and I must confess that it has been quite a pleasant experience. As an extension of their website, the Joe Fresh e-commerce platform is beautifully designed and very straightforward when it comes to handling the transaction. Canadian retailers are slowly jumping on the online shopping bandwagon. As a consumer, I have seen some pretty disastrous platforms around. Therefore, I find it so refreshing to come across a well-designed online purchasing process.
As I was browsing through their fall collection, I discovered something utterly interesting: their chic and dark 2013 runway collection (#FreshOffTheRunway), showcased during the last Toronto Fashion Week (read my previous post about it), is NOW available online. Here are some exquisite (and affordable) pieces to complete your fall wardrobe.
Hurry up, it's a limited-edition collection!